Your local source for hotel reservations!

Sedona Central Reservations was started in 1990 as a local phone reservations service that matched our local hotels and B&B's to potential clients.  Back then, there were far fewer options than the over 70 hotels and 3000 rooms we now have to match up with clients.

In 2002, Sedona Central Reservations was purchased by Larry Roberts, who was then a new resident to the Sedona area.  Under his guidance, Sedona Central Reservations has grown from a home-based business with only one representative to a full service reservation and travel agency.

In September of 2007, the current owner Robin Parent purchased both Sedona Travel and Sedona Central Reservations and is expanding both to include lodging and activites for all of Northern Arizona.

For more about Sedona Central Reservations, see the About Us page.

Affiliations

Sedona Lodging Council

The Sedona Lodging Council is the consortium of primary hospitality facilities (resorts, hotels, motels and B&B's) in the local area. Proactive and community conscious, they work together to enable their member base to positively increase business and support the economic growth of the region.